Prada in its history has impressed the fashion crowd in many occasions with various innovations around its field. Today Prada continues shocking its public, it's the latest collaborative project with Rem Koolhaas's OMA architecture firm, they have created the Prada-Transformer. The concept of this project was to create a metamorphic shape that can change its form depending on the needs of the fashion firm. The structure has four different configurations which can be switched by rotating the structure. This means floors can be use as walls and walls can be use as ceilings. The Prada-Transformer can be switch into spaces for a fashion exhibition, an art exhibition, a cinema and a special event.
Architect: OMA, Rem Koolhaas together with associates Kunle Adeyemi and Chris van Duijn, and design architect Alexander Reichert.
Location: Seoul, South Korea
Opens: 25 April 2009
Building type: Exhibition, pavilion
Opens: 25 April 2009
Building type: Exhibition, pavilion
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